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As an admirer of the Virginia Opera and it’s mission to create transformative cultural experiences through passionate storytelling and beautiful music, I was more than excited to get the brief from one of my favorite creative directors Jamin Hoyle, “to make opera sexy”. Ultimately that meant tight portraits that would share the page with bold text. As stand alone pieces these images are unflinching, visceral representation of each opera. They are a stark departure from any lingering stereotypes that the Opera is a stuffy affair. Pascale Lemaire, Linh Nguyen and Viktoriia Bowers were brought in for wardrobe, hair and makeup, respectively, and were so phenomenal – and their creativity and vision also pop right out of these photographs. Ultimately, the photos served as the launching point for a larger brand refurbishment that we conducted through the design of the brochure.