Shelley Noeldechen

Associate Creative Director at MWWPR

What, if anything, are you doing differently?

Working from home has its upsides and downsides. I am spending way less time commuting which gives me time back that I’m trying to spend on doing more of the creative things I love. But the downside is between crisis work and not having to commute, sometimes you end up working ungodly hours. Managing this while not being able to just be with your team is tough. We schedule weekly hangouts and just have fun with each other via Zoom which really has helped.

Are you staying creatively active?

Cooking is a love that I never normally have time to do because I’d be getting home so late.  I love to experiment and it’s actually been really fun to try to combine things in the house I haven’t tried before. For example I wrapped prosciutto and provolone inside thinly pounded chicken breast tenders, lightly breaded and created a lovely little twist on Cordon Bleu. 

Last year On my trip to Egypt, I picked watercolor back up after ten years and created a number of vignettes capturing inspiring moments from my trip. Having more time back has also allowed me to continue to work with my watercolors and I’m so enjoying it.

How are you sparking yourself creatively?

Commuting in and out of the city has always been a source of inspiration  I love looking at what other companies are doing with ads, experiential pop ups, even just signage or banners outside the storefronts. Without that, I’ve leaned more on online outlets like Colossal for creative inspiration. So many organizations are offering virtual classes and events now too, it’s great to take advantage of them. Cannes Lions is all virtual this year (and much more affordable!). Adobe is launching an Experience Makers Live event in July. It’s exciting because so many more people will have access to great content and networking.

View Shelley’s original Capitol Communicator profile here.