VP & Creative Director, HZDG
What, if anything, are you doing differently?
I’m sure a lot of creatives who are tethered daily to a MAC will agree, we’re already programmed to work anytime, anywhere, so the shift to WFH/remotely was seamless. What I did not anticipate was consecutive days and weeks of this. The first week of this mess I bounced around the house from dining room to kitchen to family room, trying to break up the day. I finally converted a spare bedroom to an outpost office and it’s been business as always.
I do miss the in-person, in-office creative collaboration and I now find myself over communicating and over directing on calls and through Slack, so I apologize to my colleagues, I am not trying to micromanage.
I’m trying to decelerate the grind and not take the pressures of life so seriously so that I can be more thankful and thoughtful about life, career and the people around me.
Oh, two last things. I’ve worn shorts every day since March 12th and when I cut the lawn I now alternate patterns each week.
Are you staying creatively active?
A number of our clients are still very active, so it’s been business as usual in a lot of cases. Campaign development one day and identity exploration the next. And there are still a few new business pitches going on, which is very gratifying to see during this time.
I have started to draw and sketch again, which has been a nice break from the computer. My life-long obsession with vintage Land Rovers has become my mechanical muse for subject matter and doodles.
How are you sparking yourself creatively?
Besides scrolling through Instagram, I’ve been spending nights hanging out on Google Arts and Culture. You can virtually tour over 500 museums across the world and admire their impressive collections. It’s quite an amazing adventure that will cost you zero.
I just discovered the art of Neo Rauch, a modern day painter who I had never heard of before. A cross between Flemish painting and Surrealism – Jan van Eyck meets Salvatore Dali. I highly recommend taking a look at his work, it’s worth a view.
This is nothing new and I have been doing this since the beginning of my career and will continue to do so during this time. Be observant no matter where you find yourself. Whether you are in a grocery store or a Home Depot, take the time while shopping to admire the package designs, the P.O.P., the magazine covers, the color choices or even the fonts on the pre-packaged deli meats. There is a ton of creative inspiration in these stores, you just have to slow down to see it.
A few parting shots.
– Shout out to Matt Smith who saw raw potential and gave me a chance right out of college.
– The world is not ending – Fear is a reaction, courage is a decision.
– @RonThompsonUSA – Instagram