Leigh George

Founder of Freedom


What, if anything, are you doing differently?

I’m thinking much more broadly about my role in the world, and what I can do for others. I keep asking myself: What do I have to offer not just my branding and marketing clients but my network, my community and beyond. It’s so easy to feel powerless in this crisis. I’ve found that reaching out to others is one of the few things I have control over right now, and it’s a gesture that makes me feel good.

Are you staying creatively active?

In January I started a daily writing practice. I committed to publishing something about branding and marketing on social media everyday. My goal is to write about a topic others would find valuable and gain some insight from. When the pandemic hit, the practice gained new value as it became an important way for me to connect with others during this socially isolating time. 

How are you sparking yourself creatively?

I continue to try to reframe the uncertainty we face daily as an opportunity for innovation. I’m much more experimental, testing out new approaches and exploring new opportunities. I’ve also amped up my curiosity. People’s needs and priorities changed virtually overnight. Immersing myself in these shifts and behaviors has helped me be more empathetic and compassionate during this crisis.


View Leigh’s original Capitol Communicator profile here.