Josh Golden
VP, Senior Creative Director, Yes&
What, if anything, are you doing differently?
I’ve added a few more roles to my job description: school teacher, babysitter, playmate, IT specialist, psychologist. What was once a juggling act has become a three-ring circus. The trick is, I have found, to acknowledge the need and place for each thing and let them influence each other.
Are you staying creatively active?
Absolutely! In fact, I’ve had to become more creative. Our parameters are stricter right now—unprecedentedly so, so we need to open up our minds to creative solutions we haven’t come up with before—to solutions we never had to consider necessary. It’s also a particular creative challenge to devise edible meals from our sparsely and randomly stocked pantry!
How are you sparking yourself creatively?
Lacking the daily, in-person interaction with other creatives, I’ve turned to my new team of “coworkers.” And I’ve learned that the creativity that flows through and from my kids is a wellspring of inspiration. Just the creativity it takes to combat their boredom is tremendously influential to my actual work. My isolation has forced me to explore seeing things in new ways and turning to new sources.
