Co-Founder and Chief Creative Officer of RP3 Agency
Are you staying creatively active?
A: Trying to. Besides keeping projects going, we are thinking proactively on ways we can help our clients navigate these uncertain times. For example, we recently scrambled our Content Lab team to shoot some high quality B-roll for Giant Food given the surge of media coverage they are getting.We’re thinking a lot about what will work in social media for various clients. And considering some fun internal projects to keep morale high. We’ll also use this down time to get to some of those internal projects like case studies, thought leadership pieces, new website content etc. that always seem to get pushed to the back burner.
How are you sparking yourself creatively?
I’m trying to follow all the usual industry blogs, looking for anything not virus-related. It’s award show season, so I’ve remotely judged a few shows and am trying to stay on top of the winning work. That’s one way to stay inspired. I’m also checking in with former colleagues, freelancers, production partners etc. to see how they’re coping. And I’m sure there’s a COVID-19 inspired movie or sitcom script I should be working on…