Beth Johnson
President and CEO of RP3 Agency
What, if anything, are you doing differently?
I’m doing almost everything differently. I’m a face-to-face person who would almost always prefer to have a conversation than send an email. I believe in the power of personal connections and creative thinking through collaboration. In our agency, we spend a lot of time together in “meetings,” laughing, arguing, challenging each other and sharing ideas. So when the first few weeks of working from home meant sitting in front of a computer screen on Zoom calls all day, it took me a while to get in the groove. I was pleasantly surprised to see that the creative juices kept flowing and we were able to put them to good use. For the most part, my reaction to advertising during this time is “go away and who cares.” It seems so meaningless. But we’re lucky to have clients in essential businesses, who are actually doing things to make lives better, so it is empowering to help guide their brands against the backdrop of this crisis. We’re creating new work now that strikes the right tone and will hopefully play a role in restoring hope and optimism.
Are you staying creatively active?
Within our industry, I’m tracking the brands that are doing things that matter and celebrating how they are creatively expressing their actions (for example, I love how empty hotel rooms have been turned into loving messages of support). I have also been blown away by how quickly talented people have converted their creative energy into relevant and uplifting content that was created from individual living rooms! A few examples are John Krasinski’s Some Good News (especially the 2nd episode), Steven Colbert’s comedy and several choir and Broadway performances that moved me to tears. I even marvel at some of the exceptional ideas parents have invented to entertain their young children. It’s phenomenal and I’m taking it all in as inspiration.
How are you sparking yourself creatively?
I’m relying on three things to keep my creative spark alive: 1. Getting OFF my computer as much as possible and actively practicing mindfulness and gratitude. 2. Exercising and outdoor time, including my Peloton and long walks listening to music and podcasts and 3. Connecting every day with my enormous community of support. I’m so lucky to be surrounded by people who truly love and support me and who motivate me to do my best every day.
