Looking back: Making a little magic with Daniele Monti, VP Creative Strategy.

Starbucks is one of the most recognizable brands in the world, and to work with them on the launch of their Tazo Teas was an honor – and ultimately a project that I didn’t want to end.

I worked with Daniele and the Starbucks in-house team who are some of the nicest, most collaborative and supportive people I’ve had the pleasure to work with.

Taking cues from my portfolio, they honed in on the use of movie lighting and we pushed the work in a cinematic direction. I pulled together a team with a lot of feature film experience to bolster that look and feel and we worked for 3 days at two LA locations – the famed Greystone Mansion and the Huntington Botanical Gardens, casting dancers to create interesting shapes with their bodies. The results, which appeared on Tazo boxes as well as in store at Tazo, exude a hint of whimsy and magic and are a nod to a blend of eras, places and cultures.