Down the Rabbit Hole

You know how some people talked about quarantine and grim, distanced days as an opportunity to create? Designer Shawnicy Marie did more than talk about it, she finished up her first full fashion collection. Enlisting the help of her husband and his creative partner – Jimmy and Bryant of @B_Creativ, a creative vision and team was built with an eye on spirited collaboration.

Based on Alice in Wonderland, the collection is focused around the interplay between Alice and the three main characters, Cheshire Cat, the Mad Hatter and the Queen of Hearts. These are clothes that speak to the power of our self-belief, self-expresssion and the fun of what makes you feel good – as Shawnicy puts it – “falling face-first into a pile of prints and going for it”

It was a delight to be a part of the creative team born of such joy and the purpose of making something special during a time that has often felt heavy. We went for it.

Designer: Shawnicy Marie

Creative Direction: Before Work – Jimmy Carroll & Bryant Prince

Photography: Cade Martin

Styling:  Coco

Hair: Janice Kinigopoulos

Makeup: Johanna

Models: Monet, KimKaila, & Charlotte

Set Design/Prop styling: Eddie & Kelly

Studio: DC Studio @ Photogroup