Deutsch LA. Star Wars. Target.
Any one of these names would be an attractive project. Put them together, throw in a little Disney magic, a sprinkle of Lucas Films and I’m not sure the whole thing wasn’t a dream.
I couldn’t have been more excited to get the brief from Deutsch for a project to photograph the latest Star Wars toys for Target – toys which would be released for the upcoming holiday season. Wow. Amazing. Yes, yes, yes.
Throughout my career I’ve always been defined – you’re a reportage photographer, a corporate photographer, a dance photographer. It’s natural to try to fit people, and their work, into a neat little space. But I honestly feel that all of my work has been a continuation of itself regardless of genre. So though I’m not a “toy photographer,” I was beyond excited to be considered for this project.
From the first call, it was clear that the agency saw past any proverbial boxes. They saw what I’ve just recently started to realize – that the movies and comics of my youth have been some of my greatest and most important influences in my life and my picture-making. These were key ingredients in who they were looking for — a photographer that loved cinema and also harbored an inner-nerd.