Please make sure no one is looking over your shoulder as you read this… because I am going to blow my cover and share how we pulled off this top-secret assignment.* A new branding campaign for the International Spy Museum, one of DC’s coolest destinations, it’s hard to imagine even 007 themselves with a better assignment.

In collaboration with long-time creative partner Fedde Souverein at Luminous Creative Imaging and Zach Goodwin & Maggie Winters Gaudaen at January Third – First, we imagined scenes like this:

Then, we photographed and Luminous built CGI like this:

And finally, we delivered images like this:

There’s no “I” in spy, and it was extra special to be on this project with such a cool team. I was grateful for the opportunity to work with long-time creative partner Fedde Souverein at Luminous Creative Imaging, in collaboration on CGI and retouching. I was thrilled to get to work with the fresh, creative team at January Third, and I got to team up with Robert Luessen and Jackie L. Ney of NLD Productions.

Spy Fun: A Q&A with the team