Dynamic collaborations don’t happen by accident. I’m grateful for the partnership with long-time creative partner Fedde Souverein at Luminous Creative Imaging, Progressive Insurance and Arnold Worldwide with special thanks to Amy, Jamie and Nathan. It’s always a team effort and together we created five images for the Progressive “Living The Dream” campaign.
We worked on this series of images over a five-month time frame, and each visual was sketched and designed from the ground up. While the talent was photographed in studio with props they were interacting with, the backgrounds were created in CG with some matte painting for back plate support.
It was a challenging project, but one that was creatively exciting and ultimately super fun.
Working with Arnold Worldwide to show how Progressive Small Business Insurance gives wings to small business dreams was plainly, as good as it gets.
We all benefit when we are free to dream and deliver.
Client: Progressive Insurance
Agency: Arnold Worldwide
Executive Producer: Amy Shaw
Creative Director: Nathan Donabed
Associate Creative Director: Jamie Mainati
Producer: Malvina Anderson Martin
Lighting: Jonathan Orenstein
Hair & Makeup: Alexis Arenas
Wardrobe Stylist: Pascale Lemaire
Prop Stylist: Kin Ellentuck West
Digital Tech: Kirsten Wyss
CGI & Retouching: Luminous Creative Imaging
Models from Taylor Royall Inc.
Plumber – Jim Keesler
Landscaper – Matt stover
Electrician – Keith Villones
Baker – Becca Sears
Contractor – Damion Gross