Keep Living the Small Business Dream – A Case Study

Dynamic collaborations don’t happen by accident. I’m grateful for the partnership with long-time creative partner Fedde Souverein at Luminous Creative Imaging, Progressive Insurance and Arnold Worldwide with special thanks to Amy, Jamie and Nathan. It’s always a team effort and together we created five images for the Progressive “Living The Dream” campaign.

We worked on this series of images over a five-month time frame, and each visual was sketched and designed from the ground up. While the talent was photographed in studio with props they were interacting with, the backgrounds were created in CG with some matte painting for back plate support.

It was a challenging project, but one that was creatively exciting and ultimately super fun.

Working with Arnold Worldwide to show how Progressive Small Business Insurance gives wings to small business dreams was plainly, as good as it gets.

We all benefit when we are free to dream and deliver.

Client: Progressive Insurance

Agency: Arnold Worldwide

Executive Producer: Amy Shaw

Creative Director: Nathan Donabed

Associate Creative Director: Jamie Mainati

Producer: Malvina Anderson Martin

Lighting: Jonathan Orenstein

Hair & Makeup: Alexis Arenas

Wardrobe Stylist: Pascale Lemaire

Prop Stylist: Kin Ellentuck West

Digital Tech: Kirsten Wyss

CGI & Retouching: Luminous Creative Imaging


Models from Taylor Royall Inc.

Plumber –  Jim Keesler

Landscaper – Matt stover

Electrician – Keith Villones

Baker – Becca Sears

Contractor – Damion Gross