Barney Smith for Clorox’s Ode to the Commode
Toilet Seats. Toilet seats in Texas. A Toilet Seat Art Museum in San Antonio. Barney Smith’s Toilet Seat Art Museum. Count me in!
One of the things I love about what I do is getting access to a place or a person that I didn’t know even existed before they contacted me. A big part of what keeps me going is the love of an adventure and to have – and share – these experiences with people and their stories.
Ketchum contacted me in regards to working a project for The Clorox Company. Working with creative director, Ken Buraker, we headed to San Antonio and Barney’s museum. In addition to creating a series of images as well as a short video of Barney for a national campaign, we set up an outdoor available-light studio in the 100 degree Texas heat and photographed the objects that inspired us – Clean, minimalistic and graphically interesting.
The images were created both for use on OdeToTheCommode.com and Clorox’s Facebook and Instagram channels. For Clorox this was more about digital storytelling and celebrating someone, who shares a unique passion for toilets, than a traditional campaign.