Barber Martin for Virginia Lottery

In a holiday campaign with Barber Martin Agency, I got to capture the authentic reactions of people as they were given the gift of Virginia Lottery tickets.

What does a “Just Cuz/If I win I’ll give you half/Yaaass/aw, you shouldn’t have” – gift look like?

I’m not sure anyone would have given me half, but it was a fun, happy shoot that captured the possibility that is the lottery.

Creative Director: Ron Villacarillo

Senior Producer: Wendy Dunn McCallum

Producer: Wylie Moran