The idea came about after Clorox saw a news story about Barney Smith. Barney is an artist who uses toilet seat lids as his canvas. Over five decades, he created more than 1,300 ornately-decorated toilet lids, some of which feature artifacts with national and international historical significance. He displays them in his Toilet Seat Art Museum, which also happens to be the garage of his San Antonio home. With Barney’s 100th birthday a few short years away, he is looking to take a step back and is searching for a buyer for his entire collection who will keep available to the public, free of charge, for years to come.
It’s not often someone sees the potential for finer elements of the bathroom like Clorox does, so they had the idea to release a digital gallery featuring Barney’s favorite and most unique lids – an Ode to the Commode – to find a new home for the collection and share Barney’s passion for toilets with everyone to enjoy like thousands of visitors to his San Antonio museum have over the years.
The project was about creating different visuals that can live on many different platforms but telling the same brand story, and I think it’s a perfect example of where brand marketing and storytelling is going. As marketing continues to drift onto digital platforms, creating “assets” and “content” is what we are seeing more and more of in regards to needs from agencies.
I loved this project so much. It’s bananas!!
What do you do after toilet seats? What’s next? Honestly, I want to go where I don’t know I want to go yet.
*If you are in San Antonio, Barney’s Toilet Seat Museum should really be on your must visit list. Barney himself is an American treasure. And he has a ton of stories to tell. The museum is located in his garage, so it’s small but it’s overflowing with stuff to see.