Hager Sharp is an agency that prides itself on creating work that fosters meaningful change in the world. They’ve been at it for nearly 40-years now, so it was a privilege to be asked to partner with them on a campaign for USDA WIC Breastfeeding Week that encourages low-income moms to breastfeed.
I love what has come through in these images — a testament to honoring the bond between mothers and their children, and the obvious love and pride parents have for their children. They are such intimate images and yet represent something so natural and universal.
Agency: Hager Sharp
Mike Gallagher, SVP, Creative Director
Aaron Murphy, Creative Director
Natalya Malteva, Art Director
Jerold Williams, Production director
Special thanks to U.S. Department of Agriculture Nutritionists Valery Soto and Cheryl Funanich.